Make the vision clear.
Define what the audience should see, feel, or do—and why the idea matters.
Senior creative + production leadership
Austin, Texas
Creative Teams Budgets Production Technology
How I workHow I workFrom the first meeting to show day
Good work needs
a clear plan.
Good planning isn’t paperwork for its own sake. It’s how I protect the idea, the budget, the deadline, and the people responsible for bringing it to life.
I work backward from what the audience needs to experience, then turn that goal into a plan the client, leadership team, and crew can all understand.
Where I add value
Big ideas need someone who can make the case for them.
I know how hard it can be for creative and production teams to explain an idea before anyone can see it. I help leadership understand the audience impact, cost, risk, and return—then turn the approved idea into a plan the crew can execute.
Give leaders something concrete.
Translate the vision into scope, budget, risk, and a return the business can understand.
Give the crew a plan they can use.
Turn approval into the right people, workflow, technology, rehearsal, and delivery.
That’s how I approach everything from a one-day shoot to a five-stage livestream: earn confidence early, plan honestly, and give the team room to do good work.
Selected workWhat I did · what happened
A few things I’ve led and built.
01 · PACE streaming
Turning a hard sell into
a six-figure win.
Streaming the convention had been tried before, and the experience left the team skeptical. I saw the potential, kept making the case, and earned approval to try again—with a plan built around the problems that had stopped it before.
73.5hours streamed
58programmed sessions
5convention stages
4on-location streams
The challenge
The convention center’s internet couldn’t reliably support five stages. I worked out a partnership with Resi and built the workflow around five encoders. For a remote location with no cell service or ISP infrastructure, we brought in Starlink and streamed from a place that otherwise could not have gone live.
The result
Across 73.5 hours of programming, customers responded with real excitement and immediately asked for the streaming product to return the following year.
$5KApproximate cost
→20×+ return
$100K+Additional profit
Product lead + builder
I built the tool I wanted at work.
From idea to working beta
What I did
I designed and built a simple way for coworkers to know when someone is available. It connects calendars, calls, meetings, office displays, team status, and more.
The result
The first release included Google and Microsoft calendar support, an Alexa skill, a Chrome extension, custom work hours, and working beta users.
Producer + director + operator
A three-person shoot, handled solo.
One narrow window · no time to hire a crew
What I did
The artist was already coming to Austin for something else, giving us one chance to film. There wasn’t time to find and hire a crew, so I previsualized the camera positions, lighting, and overhead shots, then built and ran the entire setup myself.
The result
We captured an opportunity that otherwise would have passed—and delivered the kind of polished studio session that would normally take a three-person crew.
Live production + technical direction
Building a new live show from scratch
Multiple sets · remote feeds · live switching
What I did
I worked through camera checks, lighting, audio routing, Zoom feeds, set changes, and transitions during rehearsals and the live show.
The result
The technical side stayed out of the way, so the artists could teach and the audience at home could stay focused on the work.
Visual + technical creative director
One visual team. Two venues. 22,000 people.
Superdome + Convention Center · team of 10–13
What I did
I led the video creatives across both venues, set the visual and technical direction, and made sure the team understood what mattered and how our coverage fit together.
The result
We created a coordinated visual system and captured the experience consistently across a massive, fast-moving live event.
Beyond the control room
The setting changes.
The job doesn’t.
Listen first. Understand what matters. Build trust with the people in front of the camera, then bring the story home with care.
People I’ve worked with
The work matters.
So does how you lead it.
“He grew our live video team, literally doubling the number of volunteers. He is passionate about his work and cares for those he works with.”
Steve KaminskyFormer production colleague
“He leads a team well and motivates others to be the best version of themselves possible.”
Trey WilbornCreative collaborator
“Whether he’s directing live video, developing content, or leading our creative team, Arron always brings professionalism and passion that inspires those around him.”
Melissa GoldingCommunications Director
15+ years of experienceLeadership across contexts
I learned by doing.
Now I lead with care.
I try to be the leader I wish I’d had as a young creative: set a clear direction, give people room to grow, and step in with guidance when it will genuinely help. The goal is strong work and a team that becomes stronger while making it.
Creative direction
Turning business goals into a clear idea, visual approach, and plan the team can carry through.
Production leadership
Owning schedules, staffing, vendors, workflows, and production budgets reaching roughly $600K–$700K.
Live + broadcast
Designing and running multi-stage events, livestreams, remote feeds, show calls, and AVL systems.
Video craft
Directing, cameras, lighting, audio, editing, previsualization, interviews, and field production.
People + clients
Leading creative and technical teams, building trust with clients, and taking care of the people doing the work.
Strategy + systems
Advising leadership, presenting budgets for approval, improving operations, and building tools when the process needs one.
Career path
From making the work
to leading it.
The titles changed as the scope grew—from photography and design to creative direction, broadcast leadership, and executive production.
Senior Producer
Production strategy, live and virtual events, broadcast systems, budgets, and cross-functional leadership.
Broadcast Video Director
Led multi-campus video systems, livestream operations, creative collaboration, and team development.
Creative Director
Led creative and production, managed people and budgets, and helped build a stronger digital operation.
Media + Creative Arts Director
Grew from making the work to setting the direction, building teams, and owning delivery.
Senior Graphic Designer
Built the visual foundation that still shapes how I direct creative work, communicate ideas, and guide a team.
Photography + media production
Learned the craft from the ground up through photography, media leadership, and hands-on production.
Résumé A one-page view of the career story, leadership scope, production experience, and measurable results.
View résumé
Based in Austin, TexasFrom creative vision to business value
Big ideas need someone
who can translate.
Creative and production teams often see the idea before they have the language to win support for it. I help turn that vision into a case leaders can act on: what it will do for the audience, what it will take, what it will cost, where the risk is, and how we’ll know it worked.
I can talk priorities, tradeoffs, and ROI with executives, then bring those decisions back to the team in language that helps them do better work. Because I started behind a camera, I know the difference between an ambitious idea and an unrealistic plan—and how to help a strong concept survive the trip from pitch to delivery.
Video + cameras Creative direction Broadcast + streaming Audio + AVL Teams + clients Live production